2011 Summit Speakers and Panels

Opening Welcome: A Sustainable Racetrack?


Raceway President and General Manager – Steve Page

Steve Page joined Sonoma Raceway as President and General Manager in 1991 after 11 years working in marketing and special events for baseball’s Oakland Athletics where, among other responsibilities, he served as coordinator for the 1987 MLB All-Star Game. Before entering the sports arena, he spent several years on Capitol Hill as press secretary for U.S. Congressman Leon Panetta. He is a graduate of the University of California at Berkeley. Page was the principal advocate for Sonoma Raceway’s $100 million modernization project, which has transformed the facility into one of the premier motor racing venues in the country.

Keynote Speaker: Sustainability Outperforms


hunter Lovins

Hunter Lovins, Author and Sustainability Consultant

L. Hunter Lovins is President and Founder of the Natural Capitalism Solutions (NCS). NCS educates senior decision-makers in business, government and civil society to restore and enhance the natural and human capital while increasing prosperity and quality of life. In partnership with leading thinkers and implementers, NCS creates innovative, practical tools and strategies to enable companies, communities and countries to become more sustainable.

Special Announcement: Amyris CEO, John Melo


John Melo

John Melo, Amyris CEO

Amyris (NASDAQ: AMRS) is an integrated renewable products company focused on providing sustainable alternatives to a broad range of petroleum-sourced products. As Official Partner and Exclusive Diesel provider for Sonoma Raceway as well as the Leadership Partner of the Raceway’s “Sustainable Performance Program” and Lead Sponsor of the “Accelerating Sustainable Performance Summit,” Amyris seeks to become a leading provider of renewable lubricants, specialty chemicals and transportation fuels worldwide.

Morning Panel 1: The Future of Clean Fuels


In this proactive discussion, panelists will discuss the future of clean, low-carbon fuels including ethanol, biodiesel and clean diesel. How can business and government work together to incentivize the next generation of fuels to meet increasing demand while decreasing carbon emissions? What are the emerging clean fuel technologies and how can business best bring these to the mass market?

  • Jim Alderman – Vice President, Fuels, Amyris Inc.
  • Paul Erickson – Associate Professor Mechanical and Aerospace Engineering, UC Davis
  • Brad Kettler – Race Engineer, Audi Sports Team Joest
  • Mark Bunger, Research Director, Lux Research, Inc.
  • Joey Shepp – GreenMBA Program Director at Dominican University of California

Morning Panel 2: Electrifying Vehicles


The latest generations of electric vehicles are proving to be both high performance and high efficiency. In this panel, learn about the latest advancements in electric vehicles, battery technology and charging infrastructures. How will the battery range limitations be overcome? How close are we to having a viable charging infrastructure in place? What are the performance characteristics that distinguish electric cars from their petroleum-powered competitors?

  • Ryan Popple – Team Member, Kleiner Perkins Caufield & Byers
  • Tom vonReichbauer - Director of Finance, Tesla
  • Mark Bellinger - VP Business Development and Government Relations for Sonoma Raceway Technologies North America
  • Peter M. Fannon – Vice President Corporate & Government Affairs, Panasonic Corporation of North America
  • Joey Shepp – GreenMBA Program Director at Dominican University of California

Lunch and Networking with Track Demos



At the Russell Forum and Patio.
Local and organic menu from sustainable, eco-friendly farms.

Tomorrow, Today

Join us for action-packed demonstrations of tomorrow’s technologies including high performance electric cars and motorcycles. See tomorrow’s technology today demonstrated on the track.

Demonstrations by:
  • Audi Q7 TDI powered by alternative diesel fuel
  • Tesla Roadsters
  • The Mission R by Mission Motors
  • Nissan Leaf, 2011 Pike’s Peak International Hill Climb Champion

Jared Huffman – California State Assemblyman


Jared Huffman

Jared Huffman’s priorities include protecting California’s environment and creating new jobs through policies that reduce global warming pollution and increase energy independence. He is one of the legislature’s leading advocates for sustainable water, land use and transportation policies. Revitalizing public education, improving our broken health care system and ensuring consumer protection are also among Assembly member Huffman’s top priorities.

Afternoon Panel: Marketing The Green Performance Revolution


How is the next generation of high performing green vehicles changing the perception of sustainability? In this panel, learn how green performance technologies are breaking records and attracting a mainstream market unwilling to trade power for planet. How can  motorsports serve as a marketing platform to advance this consumer message?

  • Jon Flack, President and COO Just Marketing International
  • Professor Clifford Nass, Director of the Revs program at Stanford University
  • Fred Koplin, Director, Marketing Communications, Yokohama Tire Corporation
  • Chip Terhune, VP of Government Relations and Sustainability, Schnitzer Steel
  • Jim Richardson-Senior VP Vertical Markets/Sales, Amyris
  • Andy Dolich – American Sports Executive, Senior Advisor at San Francisco 49ers

Panasonic Special Announcement


Panasonic 250px

Panasonic Technology Center

Panasonic develops and provides customized and integrated technology-based systems solutions for enterprise customers in the sports and entertainment industries as well as in the education sector. Panasonic is a charter sponsor in the raceway’s Accelerating Sustainable Performance Program. The centerpiece of the Panasonic collaboration is a major solar-electric-power-generating installation at the raceway featuring more than 1,600 solar panels with a capacity of more than 350 kilowatts.

Yokohama Rolling Resistance Demo and Presentation


Yokohama logo

Low Rolling Resistance Tire “Roll-Off”

Low-rolling resistance tires minimize wasted energy as a tire rolls, thereby decreasing required rolling effort — and in the case of automotive applications, improving vehicle fuel efficiency. Approximately 5–15% of the fuel consumed by a typical car may be used to overcome rolling resistance.

Yokohama will be demonstrating their low-rolling resistance tire with an on-track demo.

Wine Reception at Winners’ Circle


winner circlewine

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