NASCAR Green

State of Sustainable Racing 2012 Case Study

Background

NASCAR (National Association for Stock Car Auto Racing) is a 63-year-old, family-run, privately held company that is the governing body for America’s No.1 spectator sport. NASCAR does not own the tracks, drivers, cars or teams. It sanctions over 1,500 races at over 100 tracks in 39 U.S. states and Canada.

NASCAR sponsors three main races in the U.S.: The Sprint Cup, The Nationwide Series, and the Camping World Truck Series. Each series has rule books that are published exclusively for NASCAR race teams and are not made available to the public. For all series championships in NASCAR, driver points are awarded after each race. For the three major championships, as well as other touring championships, points are given out for each race based on two categories: Final Position, and Laps Led. The winner of each race receives 43 points. Single bonus points are also awarded for leading a lap and for leading the most laps.

  • Vehicle type: Modified Stock Car Racing Sponsor
  • Fuel/Energy Source: Sunoco’s Green E15
  • Years in Production: NASCAR is a sponsor. Cars are owned by private parties and updated and modified each year.
  • Sponsors: Big name sponsors. Complete list at http://www.nascar.com/guides/sponsors/.

Sustainability

The sport holds huge potential for popularizing green values and behavior. As the top spectator sport in the U.S. and the No. 2-rated regular season sport on TV, an estimated 75 million people follow NASCAR.

NASCAR has built the largest recycling program in sports. This year NASCAR events are on target to divert more than 1,000 tons of solid waste from landfills, including cardboard and more than 12 million beverage containers.

NASCAR’s success with recycling, as with all of its sustainability initiatives, would not be possible without its strategic partnerships. Coca-Cola Recycling is a key partner on recycling, as are Coors Light and heavy-duty truck manufacturer Freightliner, which provides a clean-idle diesel rig that brings Coca-Cola’s Portable Processing Center, which can handle 1,100 containers a minute, to race venues.

NASCAR announced in Feb 2012 that Creative Recycling Systems, Inc. (CRS), a Florida-based leader in the processing of end-of-life electronics, has joined the stable of Official NASCAR Green Partners. “By partnering with NASCAR we will be able to reach millions of concerned fans every week, fulfilling our mission of building awareness around the fastest growing waste stream in the world,” said CRS founder and CEO Jon Yob.

On April 16, 2010, NASCAR announced that a Ford Focus EV will be the official pace car at the Richmond 400 NASCAR Sprint Cup race on April 28.

Performance

In addition to the points allocated, the following apply:

  • Any driver who leads a lap during a race receives one bonus point.
  • The driver who leads the most laps receives an additional one bonus point.
  • The race winner receives three bonus points.
  • Maximum points per race: 48

NASCAR National Series Points System

Learn More

NASCAR Green Website

Research by Dominican University’s Green MBA Program

Authors: Jake Baker, Robin Carew, Diana Connolly, Jack Decker

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